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ACTIUM Lifestyle & Beauty Division showcases each brand’s distinct personality through innovative events at key points of sale in the Caribbean.

The launch of Si by Giorgio Armani was a big success throughout the region! Curacao’s Yellow House Punda and YH Salinja  featured Spray girls dressed as elegant and feminine ballerinas to symbolize the new luxurious Giorgio Armani female pillar along with a photo event inviting clients purchasing Si to have their picture taken with a selected word of their choice representing SI’s statement of empowerment. (Si to strength, love, freedom, dreams, myself).

Viktor & Rolf, a magical brand that represents fantasy, saw its full splendor in St Martin’s Vanity First Flowerbomb Fountain Retailtainment Animation  in April and May, resulting in exponential growth!  Vanity First clients received a Flowerbomb fragrance which was filled up on site by the Viktor and Rolf Fountain and their very own magician.