RumChata is a delicious mix of 5 times distilled Caribbean rum, dairy cream, and Horchata: a blend of cinnamon, vanilla and other exotic flavors.
RumChata was introduced in 2009, selling only two thousand cases across five states. Only 5 years later, we’ve sold over 20 Million bottles across all 50 states, while moving into Canada, Latin America, and Europe.
Our research reveals that 1 out of every 3 people who are made aware of RumChata will become a regular customer.
RumChata is now the largest selling rum cream in the world. This is the result of a premium product with a unique flavor exciting consumers, and a long term brand strategy focused on raising awareness